Creating a Refreshing Visual Identity
Sipsty is an innovative non-alcoholic beverage brand for which a complete visual and graphic universe was developed. The goal of this project was to design three distinct product ranges — Sipsty Mocktail, Sipsty Original, and Sipsty Cola — each with its own visual identity while remaining part of a cohesive brand system. For each range, a dedicated universe was created to express different moods, flavors, and positioning through design.
The work covered the entire creative and visual direction of the brand, including branding, graphic identity, illustration, packaging design, motion design, and communication assets. Every element was carefully designed to ensure consistency across all visual touchpoints. This global approach made it possible to build a strong and recognizable identity for Sipsty, while clearly distinguishing each range through its own visual language. The following sections present the three ranges: Sipsty Mocktail, Sipsty Original, and Sipsty Cola.
A colorful universe, shaped through three visions
The brand is built around three distinct ranges, each exploring a different visual direction. Mocktail embraces a vibrant and contemporary aesthetic, with bold colors and a playful identity designed to feel fresh, youthful, and accessible. Sipsti Original draws inspiration from the heritage of classic cocktails, combining vintage design codes with a modern approach that highlights their alcohol‑free nature. Finally, Sipsti Cola revisits the visual language of early cola packagings, bringing a retro spirit that pays tribute to the iconic culture of soda.
A bold digital identity driving visibility and growth
